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About Bitterman Salt Co.


Our mission is to shine a light on your own personal love of cooking and eating. Salt is not just the most powerful enhancer and the quickest and most cost-effective way to make the most of every meal--it is your connection to nature and the people in your life. Sharing amazing salts is all we do.  We see it as a sharing of values. Our salts are sustainably made, by hand, and left in their richest, fullest, most natural state.  When we say "Flavor First!" we mean everything that flavor brings, from proper nutrition to ethical sourcing to wonderful stories bout the people and places where salt is made.  We carry products we believe in.
Craft salts are profoundly rooted in the diverse culinary traditions of the food you serve - the ultimate quality, local ingredient. Most are utterly unrefined, ranging from 3% to 33% trace minerals. They come from beautiful places and beautiful people. Kosher is an artificially refined chemical with mechanically processed crystals. Industrial sea salt is no better, refined to 99.8% pure sodium chloride and standardized for global chemical markets. Cheap salt is spun from the industrial maw, an abstraction, a chemical, NaCl. There is no love. 

We're committed to delivering the full flavor of the sea, bursting in every bite. We believe salt is a whole food, a union of the ocean’s mineral wealth and skilled human endeavor. Our mission is to create a world where high quality salt is part of everyday life. We celebrate traditional salt farming and honor the highest standards of environmental responsibility in our quest to make the absolutely best salt available to everyone. Our salts are profoundly rooted in the diverse culinary traditions of the artisans that make them - making our salt the ultimate quality, sustainable, local ingredient. 


Bitterman Salt Co. began by pure chance, and as another company altogether.  The Meadow, founded in  June of 2006 in Portland, Oregon, offering gourmet salt, bean-to-bar chocolate bars, vermouths and cocktail bitters, and fresh cut flowers. Restaurant owners and food manufactures became increasingly interested in both our salt products and our expertise.  By October of 2006 The Meadow began selling salt wholesale to early adopters like James Beard Award winning chef/restauranteur Gabe Rucker, James Beard Award winning chef/restauranteur Naomi Pomeroy, and James Beard Award winning chef/restauranteur Vitaly Paley.  In 2009 The Meadow began selling packaged salt products to other retailers. 

Bitterman Salt Co. was officially established in 2012 to proudly back the salt with a name, and to help our customers make sense of our increasingly distinctive missions: The Meadow is about the fun, community, and deliciousness to be enjoyed within the homey confines of a beautiful shop; Bitterman Salt Co. is about bringing flavor to life through salt. Today, Bitterman Salt Co. is incredibly proud to play a humble salty part of the success of beloved national brands ranging from Salt & Straw to Sur la Table. 


No one knows salt like Bitterman. Mark has traveled the globe for 25 years seeking salts worthy of your food. Mark is a world-renowned speaker and James Beard Award winning author of Salted: A Manifesto on the World's Most Essential Mineral.  He has published five books to date, four of them on salt (the other is on bitters, which some call the "salt of a cocktail"). He coined the term selmelier, which means "salt expert."  A selmelier is to salt what the sommelier is to wine, providing information and expertise that helps diners and chefs get the best possible results from their food. Mark has been recognized as a Local Food Hero by Cooking Light and a Tastemaker in Food & Wine. He has been featured in The New York Times, The Splendid Table, Bizarre Foods, ABC News, CNN, the History Channel, among others. Learn more about Mark here.